7 Companies Effectively Marketing to African American Consumers
- By
MadameNoire
Verizon Communications: “Black folks are mobile and Verizon was the first way a lot of folks got involved with that,” says Wilson. This history should work in Verizon’s favor since Blacks talk and text more than any other race. According to data from Nielsen, Blacks average more than 1,300 minutes a month texting and talking.Verizon is praised for its commitment to employee diversity, as proven by the many diversity lists they’ve landed on. According to the company, African Americans make up 20 percent of their workforce and nearly 24 percent of new hires. They’ve awarded more than $28 million in grants supporting programs and nonprofits that benefited Black communities through their philanthropic division, the Verizon Foundation.
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