7 Companies Effectively Marketing to African American Consumers
- By
MadameNoire
Turner Broadcasting System, Inc.: Home to news network CNN and entertainment networks such as TBS, TNT, Cartoon Network and Adult Swim, Turner Broadcasting has been providing a block of programming that’s attracted African American viewers over the last few years. “They got three of the major forces in TV that are black,” says Wilson. This includes, of course, Tyler Perry of “House of Payne” and “Meet the Browns;” Ice Cube of “Are We There Yet?” and Aaron McGruder of “The Boondocks.” Adds Wilson, “whereas networks like Fox and the CW went in the opposite direction and rejected the African American dynamic, Turner has embraced it.”
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