7 Companies Effectively Marketing to African American Consumers
- By
MadameNoire
Wells Fargo & Company: Though they’ve acquired Wachovia, which was deeply rooted in the Black community in the southeast, Wells Fargo has been determined to continue that relationship with African-Americans. A few months ago, Wells, known as the nation’s largest lender to small businesses, collaborated with the National Black MBA Association for the fourth year in a row to honor African American entrepreneurs. “Wells Fargo is a big bank with a community banking feel and they’ve always promoted diversity in employment [which] is a little different from most banks,” says Wilson.
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