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african-american consumers
(Target Market News) — African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of “The Buying Power of Black America” report. In 2009, black households spent an estimated […]
And tapping into our $1 trillion buying power.
Marketers are missing out on key consumers with their narrow definition of "urban."
They are a commanding force in the economy, but marketers are yet to understand them.
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