7 Companies Effectively Marketing to African American Consumers
Proctor & Gamble: Realizing that Black woman spend three times more of their disposable income on beauty products, P&G jumped in and launched “My Black is Beautiful” three years ago. The MBIB marketing campaigned has evolved into a national discussion on how Black women define their beauty. Now, it includes a cable television show, a website, a Facebook page with more than 55,000 members, endorsements by African American celebrities and special events held in cities nationwide.