7 Companies Effectively Marketing to African American Consumers
- By
MadameNoire
Ford Motor Company: Throughout the company’s history, Ford has been a mainstay in the Black community. They are present at a number of events, such as the Essence Music Festival, BET Awards and Hoodie Awards. Earlier this year, the company launched two advertising campaigns: the 2011 Ford Fiesta urban market initiative included a program called “Inspired by Color.” This called for people to show how their personal style embodied the colors and features of the new Fiesta. Five finalists were chosen and now each appears in a television ad for the car. The second initiative is ALL IN, which features videos with key Black executives who played a pivotal role in the company’s revival. See more of Ford’s events and initiatives here.
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