How Small Businesses Can Pivot Amid An Unexpected Crisis
Ask for a performance review from customers
“It’s your role as a business owner to bring your clients with you on the journey. Check in with clients,” Warner says. “We check in quarterly. We say, ‘Talk to me about your goals, objectives…tell me the things I need to hear. Not just the good news. What are those opportunity areas you need me to hear in order to better serve you?’ I also use that as an opportunity to update them on what’s going on within our business and letting them know also what that means for them. Every client wants to know ‘What does this mean for me?’ Make sure as you pivot your business, you know what the value proposition is for your customers that you’re currently servicing.”