How Small Businesses Can Pivot Amid An Unexpected Crisis
- By
Julia Austin
Source: PeopleImages / Getty
Remain flexible
Warner spoke a bit about a commonality she found among businesses that survived and even thrived during the pandemic: They remained flexible. They didn’t only see one way to do things. “I really do feel that businesses that pivoted in the pandemic wrote their plans in pencil,” she says. “We know as leaders we’re running our companies off of annual plans. But writing those plans in pencil really does signal that you realize that the unexpected could potentially happen at any time. You’re expecting the unexpected. If your plans aren’t in ink but in pencil, you’re already poised to erase and find new paths forward.”
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