How Small Businesses Can Pivot Amid An Unexpected Crisis
- By
Julia Austin
Source: Maskot / Getty
Do a regular health check
Pandemic or no pandemic, Warner recommends doing frequent check-ups on the health of your business, keeping in consideration what’s going on in the world and your industry. “Even if we weren’t living in the pandemic, a good rule of thumb would be to at least on an annual basis do an overall business assessment where you’re not only doing a deep dive of who you’re servicing but also doing somewhat of an industry landscape assessment,” Warner says. “It’s forcing you to recognize how trends are impacting your business and how you should be innovating for that.” Warner reminds us that the impact of industry trends can be spotted early if you look often, stating they have a “ripple effect.”
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