How To Get Comfortable Pitching Yourself
- By
Julia Austin
Source: PhotoAlto/Eric Audras / Getty
Narrow down your niche
“Finally, Black women service providers usually wear a number of hats. It’s perfectly fine to wear a lot of hats, but when it comes to pitching your business it’s helpful for us to be seen as the expert — an expert that has the confidence and ability to position themselves as the sought-after expert,” Orr says. “In my experience, it’s not very beneficial to be a ‘jack of all trades, master of none’ as a business owner. Plus, you don’t want to get burnt out wearing all those hats.”
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