We know all too well the struggle many a Black girl has had attempting to find makeup products that match her complexion, don’t make her look ashy, and don’t cause her to break out or experience other adverse reactions. Which is why when it comes to makeup products, who better to create them for us than us? In continuing our series spotlighting Black-owned personal care brands. Here are 29 makeup brands owned by Black women.
The belief that “every woman should be able to find herself in the world of beauty” is what led KJ Miller and Amanda E. Johnson to create Mented Cosmetics. The full-range makeup brand makes sure every product is “perfectly pigMented ” to match skin tones from light to tan to dark. And all lipsticks are vegan, paraben-free, non-toxic and cruelty-free.
Former beauty executive Sharon Chuter launched Uoma as a rebellious brand that would “rewrite the rules of inclusivity and diversity” in the beauty industry. As such, products have fun names like the “Stay Woke Concealer” and customers can choose from a number of collections to shop like Black Magic, Boss Gloss, Badass, Afro.Dis.Iac, and Bro-Fro.
Cake Pop Lippies, Flour Setting Powders, “So Icy” Illuminator highlighters in ice cream tubs, and makeup brushes with handles shaped like kitchen utensils define this sweet makeup brand launched by Cashmere Nicole. Word around the Internet is the Lip Whips provide the best lightweight, long-lasting coverage of any matte liquid lipsticks.
If like many women, lashes intimidate you, this brand is for you. Celebrity makeup artist Camara Auinque launched her beauty line to provide lashes for the everyday woman. Styles are named after some of her favorite clients such as Ava DuVernay, June Ambrose, and Lisa Price.
Alabama makeup artist and beauty blogger Faith Merritt, better known as Audrey Monroe, launched The A.A. Collection in 2016. True to her artistic style of giving clients the confidence to take on any occasion, Audrey’s makeup line features bright colors and bold lashes for the girl who likes to be seen, as well as neutral tones for the woman who likes a more classic look.
Like the name suggests, CEO Djimbi’s brand, Makeup Addiction, was born out of her love for everything beauty. Though she obtained a master’s degree in business psychology, when Djimbi was diagnosed with fibromyalgia she changed her career path and her line of high-quality products for makeup enthusiasts was born.
Fenty Beauty will forever deserve our support. Not just because it’s a brand curated by Rihanna, or because it launched out the gate with 40 foundation shades, ensuring every woman felt seen, but because in establishing inclusivity as a pillar of the brand from the outset, Fenty Beauty singlehandedly made every other beauty brand in the market step its game up.
Toxic-free beauty is the founding principle of Laws of Nature. When her mom was diagnosed with breast cancer in 2007, Jasmine Rose started researching the link between chemicals in cosmetics and cancer. Finding that the majority of products marketed to Black women at the time scored low for potentially hazardous ingredients, Rose first began revamping her own beauty and dietary habits. In 2015, she launched her first item and has been selling safer products for Black women ever since.
Started by Kristen Elise Brown in 2012, Gold Label Cosmetics is a cruelty-free, paraben-free color cosmetics company for makeup lovers who like “opulence and convenience.” Matte Lip Pens and Lipsticks are the staple products of the brand, and each comes wrapped inside exquisite gold packaging.
Iman Cosmetics has been an iconic brand for Black women since its launch in 1994. For 26 years, baby boomers, Gen Xers, and Millenials have looked to the makeup brand started by international supermodel Iman to serve their beauty needs and never has it failed us.
Vera Moore has one simple rule when it comes to its makeup and skincare lines: Be more fabulous. Whether that means rocking nude shades on your lips and nails that actually match your skin tone or popping out with bright shades of pinks and reds, this brand’s got you.
Brooklyn native Loraine R. Dowdy left her job in the financial industry to pursue her dream of launching a cosmetics line and in 2013 that dream was realized. Coloured Raine’s foundational belief is that “makeup is a toy for everyone to enjoy,” and Dowdy’s personal love for color is infused throughout every product the brand makes.
Lake Louise launched Plain Jane Beauty in 2011 to address the lack of darker complexions being catered to in the green beauty space. Cruelty-free and earth-friendly, for nine years sustainable ingredients, packaging, and business practices have been the cornerstone of this brand.
Sacha Cosmetics was way ahead of the game when it launched in Trinidad and Tobago in 1979. Right out the gate, the brand focus was to create makeup that “all our women, regardless of ancestry, could wear.” And for 41 years the brand has lived up to that purpose, allowing everyday women to find the shades they need and serving as a resource for makeup artists who work with clients with diverse complexions.
Danessa Myricks is a self-taught makeup artist and when she set out to launch her own beauty collection she did so with the vision “to create a brand where there were limitless possibilities for women from all walks of life to create.” As such, her products are inherently designed to be multifunctional and work on a broad range of skin tones which both everyday consumers and professionals can use to create customizable colors and looks.
Launched in 2016 by Niye Attang, Ace Beautē carries a range of cruelty-free faux mink lashes, makeup brushes, and eyeshadows designed to uphold their motto, “Beauty for All,” regardless of age, sex, skin color, religion or socio-economic status.
Range Beauty is about “Clean beauty for the forgotten shades.” Having worked in the fashion industry in New York, Founder Alicia Scott saw firsthand how many shades were lacking when it came to photoshoots and fashion shows. And when many of the drugstore brands she tried to use on herself caused her acne and eczema to flare, she developed Range, a makeup line with skincare benefits, thanks to its use of ingredients like calendula flower, argan oil, and french clay.
Judging by the way The Crayon Case sold out when it was first launched, we know you’re already familiar with this beauty brand launched by Supa Cent. But given that we’ve seen more than a few brands attempt to copy off of the entrepreneur’s success, we want to make sure you know and support the original: a Black woman.
Created for the “sophisticated, chic, and bold woman,” Kami Cosmetics sells a full range of cruelty-free makeup products. Packaging for each product is adorned with Kami’s logo with features a butterfly over the “i” symbolizing the journey, transformation, and freedom to feel beautiful.
We all know the struggle of finding cosmetics that match our complexions which is why Hue Noir came about with a product focus that is straight to the point: “we develop innovative, everyday makeup solutions ideal for customers with nuanced skin tones ranging from fair to deep.”
Makeup Scientist is a scientific-inspired makeup line started by makeup artist Jess N’neka. The brand is home of the Sodium Fine Eyeshadow Palette which features 12 super pigmented shimmer, glitter matte, and pressed glitter shades in packaging that’s designed like a beaker
Morgan Fitzpatrick launched MTF Cosmetics in 2017 with the purpose of “showing just how powerful one can be through the use of makeup.” The brand’s signature product is its loose powder highlighter, which comes in six shimmery shades, though MTF also sells lip gloss and an eyebrow definer.
A “burning desire to promote all colors of beauty” led Gina Delisme to launch Nagi Cosmetics. With a mission to help you showcase your beauty, this cosmetics line offers hypoallergenic, non-comedogenic high-quality products that are rich in pigments to appeal to its target audience: women of color.
“Cimple” but never basic is the concept behind this line. After struggling to find nude lipsticks, highlighters, and other makeup products that complemented her brown skin tone, the founder decided to create her own. Cimply also sells lashes and serums and scrubs to keep your skin popping at all times.
Jacque Mgido started her brand as a response to the neglect of darker complexions in the cosmetics industry. It’s for that reason that her line intentionally focuses on bright, brilliant colors that complement the deeper skin tones of Africans, Asians, Latinas, Indians, and even Caucasians, making it a line that’s truly for everyone.
The mission of this brand is all in the name: to make everyone who uses these makeup products feels savage and beautiful. As the website states, “from the natural babes to the savage baddies,” there is something in this line of mink lashes, eyeshadow, and lip glosses.