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Black Women-Owned Wellness Brands

Source: Golde / Golde

As the saying goes, you have nothing if you don’t have your health. And even as we take many places in the fight for our lives that’s happening across the nation right now, it’s still important to take care of our bodies. Thankfully, we can do both at once by harnessing our buying power to purchase our wellness needs from Black-owned businesses. So, in continuing our Buy Black personal care series, here are 15 Black women-owned health and wellness brands.

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We all know the health industry has notoriously been white and thin, but Co-Founder and CEO Trinity Mouzan Wofford started Golde with Issey Kobori in 2017 “with the mission of bringing good vibes to the wellness industry” and providing superfood for every body. The independent, Brooklyn-born brand sells lattes mixed with ingredients like matcha and turmeric as well as masks made up greens and lucuma.

The Honey Pot

By now we’re sure you’re more than familiar with The Honey Pot, thanks to the racist backlash the brand faced earlier this year. But if you don’t know, The Honey Pot is the first plant-based feminine care brand on the market and it was started by Bea Dixon as a means to heal her own vaginal health issues, prior to sharing her knowledge with the masses.

The Cristalline

Rashia Bell and Elizabeth Kohn are the Black women behind this lifestyle business crafted to help clients find balance within every aspect of their lives. The brand provides interior design for your home and sells crystal furnishings and skincare products such as white onyx, jasper, and rose quartz bowls along with face rollers and stone sets.

Ruby Love

As women, we’re pretty much on a constant journey to make our periods more bearable and in 2015 Crystal Etienne launched apparel company Ruby Love out of the belief that “periods should never stop women from doing, being and going. Ruby Love sells underwear, swimwear, sleepwear, and activewear with built-in leak-proof protection to keep you worry-free.

Naughty Sinsation

Taking care of your sexual needs is part of your overall wellness and Naughty Sinsation launched in 2019 with the specific purpose of providing college students in Baton Rouge with access to affordable pleasure tools “and removing negative stigmas about sex and self-pleasure through education, discussion, and experimentation.” Don’t worry, the brand ships and packaging is discreet.

Go Deep

After overcoming a post-surgery painkiller addiction, Go Deep Founder and CEO Dana Knowles still struggled with her overall wellness. Gut issues, hair loss, insomnia, and a lack of sleep plagued the former news reporter until she got to work researching and experimenting on her own. After coming up with various blends of adaptogenic herbs, medicinal mushrooms, and collagen that helped heal her brain and body, she began selling her supplements to the masses to “empower people to take back their power and have control over their health and wellness.”

Candid Tea

A blogging project in 2016 led avid tea drinker Courtney Alexander to launch Candid Tea. The brand focus is wellness inspired by tea and products include bagged teas, organic loose teas, aged kombucha, an elixir, and 9 “IdentiTeas” that offer particular benefits based on your personality and needs.


Founded in Brooklyn in 2018 by Carolyn Gray, NOIREBUD is a “fearlessly Black female-owned multidimensional CBD luxury product line which serves multiple demographics with humble charm, integrity, and simplicity.” Products include oral drops, hard candies, tea packs, and body salves, and there’s even CBD-focused merch you can shop.

The Hoodwitch

Mystic Bri Luna, also known as “The Hoodwitch,” launched her business  as a source of “everyday magic for the modern mystic.” Her web store sells a variety of crystals, sages, and accompanying accessories as well as tarot decks. And it houses a Bruja Bookshop.

The UnderBelly

Body-positive yogi Jessamyn Stanley launched The UnderBelly as an all-encompassing wellness brand offering subscription-based yoga classes along with activewear and yoga props such as mats, blocks. and bolsters “to help you shine in every moment of your life.”


Slip Slow Tea

A battle with postpartum depression led to the creation of this brand. Realizing the “the comfort and confidence one cup of tea can deliver to someone,” Sip Slow Tea began selling various specialty teas and accessories to spread the tranquility of the relaxing beverage.


Undefined Collective

If you agree with the mantra, “I like my products like I like my people: non-toxic,” then this is the brand for you. Dorian Morris is the Founder and CEO of Undefined Beauty and its sub-brand Undefined Collective, a market for female wellness products that sells everything from tinctures to vapes, sleep, stress, pain, and intimacy remedies, and there are even goodies for pets.

Partake Foods

At one year old, Denise Woodard’s daughter developed multiple allergies that caused her and her husband to have to severely restrict her diet. Learning that food allergies often lead people to feel isolated and even be bullied as kids, Woodard sought out to find a solution.  And after a few failed attempts she convinced the only allergen-free food manufacturer in the country to work with her and in 2017 her line of cookies known as Partake Foods was born.

Sister Scientist

When hand sanitizer was nowhere to be found during the beginning of the coronavirus outbreak, chemical engineer Erica Douglas, known as Sister Scientist, started making and selling her own. As the brain behind many of your favorite textured haircare brands and products, Erica quickly shifted the focus of her business’s production and launched a line of moisturizing sanitizing gels.

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