Common Negotiation Mistakes Women Make
- By
Julia Austin
Source: Mavocado / Getty
Look at it from the investor’s perspective
Dr. Joy: “Another great word of advice is to learn about your investor and what matters most to them. How can your initiative add value to their bottom line? Entrepreneurs can become enamored in their idea that they forget it’s not about them but what their product/service can do for others and be able to articulate that clearly in your proposal and email.”
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