How Black Women Business Owners Can Boost Business Marketing Strategies Amidst Coronavirus Concerns

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Change your focus.

Portrait of smiling mature cashier at wholesale

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In your communication with customers, focus on topics like mental health, financial stability, nutritional health, healthy meals and at-home workout plans. The world may have changed but it has not stopped. Try to meet consumers where they’re at emotionally and physically, which is home.

“There’s been an uptake on fitness and at-home fitness,” LaToya said. “Now all of the trainers do lives and that’s a big thing. There are also a lot of challenges going around so try to take advantage of that and host one to get the community engaged.” LaToya also suggests hosting educational webinars. During this time, people are looking to learn, cook at home, stay sane and manage their finances. It’s your job to see where you can fill those gaps.

Although Black women are killing it in the business world, no one is truly safe from the COVID-19 business slowdown. However, according to the Federal Reserve Bank of Kansas City, Black Women Business StartUps report, Black women are the only racial group that supersedes their male counterparts when it comes to business ownership. Black women own 59 percent of all Black-owned businesses.

Black women business owners can keep that same energy and survive this pandemic if we think outside of the box and welcome new challenges as opportunities.

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