Rihanna's inclusive marketing campaigns helped propel her business. Take a page out of her book and discover how marketing orchestration tools can help.
Celebs like Oprah, Kevin Hart, and Rihanna all run business empires. Black entrepreneurs should learn from them, including their innovative marketing tactics.
Lori Hall & Jessica Lane are business partners, new mothers, and the women behind the innovative creative production agency, Pop'N Creative.
Named AdAge's 2023 Small Agency of the Year, Nimbus is a full-service creative agency that takes a multi-pronged approach to strategy and cultural relevance to create "brand resonance."
The 'Rona has closed countless businesses across the country but you can protect yours by reinventing your marketing strategy. Here are six tips that will make all the difference.
Charing Ball says it's the side hustle your family and friends have flocked to that's gone oh so wrong.
Black Girls Rock!, P&G's My Black is Beautiful campaign and Egami Consulting have partnered with the goal of empowering girls and changing media perception. We learn more about this partnership and their mission.
Suzan McDowell, CEO and President of Miami's Circle of One Marketing, discusses some of the basic rules of marketing and brand building.
Adria provides a service which lights a torch for those trying to make their way in the new era of digital business.
(B2C Marketing Insider) — I don’t know too many business professionals that are avid hip-hop fans. I happen to be a connoisseur of what we hip-hop evangelists like to call the “old school.” Those are the rap artists from the 80’s and 90’s that a lot of our parents told us we couldn’t or shouldn’t […]
(Businessweek) — Get emotional. People buy with emotions and then justify the purchase with facts. What’s the best way to connect with people emotionally? Find out what’s most important to them. When you first meet a potential buyer, do two things: Listen and ask questions. By doing this, you qualify the buyer, establish a rapport […]
(Online Journalism Review) — If you’re going to take on Groupon, you’re going to need to find a way to get more consumers in your market taking up your offers than are taking up Groupon’s. As any start-up online publisher knows, the most cost-effective way to spread the word about anything online is to get […]