How Black Women Business Owners Can Boost Business Marketing Strategies Amidst Coronavirus Concerns

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Strategize like this is the new normal. 

Smiling female cashier with arms crossed at store

Source: Morsa Images / Getty

This is not the time to assume things will just blow over in a week or even a month. Every day, we receive new reports about COVID-19 and it’s hard to pin down how long the economy will be affected. Make changes to any language or content going out to your base. Use rhetoric that reflects that you’re prepared for however long this lasts while keeping a hopeful tone.

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