Let your customers know your focus isn’t just your product or service.
More than three million workers have filed for unemployment, according to the Labor Department because thousands of businesses across the country have closed. At this point, it may seem superficial to advertise nonessential products like makeup or jewelry, when the global death toll for the virus has climbed to more than 43,000.
Apart from this pandemic revealing how terrible our health care system is, COVID-19 has also created new concerns that affect our everyday lives.
“Show consumers you care about what’s going on and let them know you don’t necessarily need them to buy anything,” LaToya said. “My advice would be to acknowledge what’s going on and not necessarily push the agenda of sales.”
The last thing you want your company to be perceived as during this time is tone-deaf. Instead promote your brand by promoting other necessary services through partnerships with important initiatives, like groups that make hand sanitizer or face masks. Show consumers you’re willing to put your nonessential products or services on hold to help them fight against the virus.
Even Uber, a company who receives its income from transporting people, is encouraging users to stay home and to come outside only when it’s absolutely necessary.