Reasons You Undervalue Yourself As A Business Owner
I empathize with other business owners
Sometimes, you’ll be working with other businesses—that’s the client. It’s not just an individual. And when they hire you, that’s a part of them spending money to make money. You empathize with that, so you want to cut them a break. But, unless their business provides a service you may one day need, and some bartering is possible, you have to charge them your regular price. And they, as a business, should understand that you must do that.