Reasons You Undervalue Yourself As A Business Owner
- By
Julia Austin
Source: myriam meloni / Getty
It’s a gender thing
This can be a sensitive topic, but I understand that, for female business owners, it can be a gender issue. There are so many particular things female business owners struggle with, but one can be that, we feel like people don’t expect us, as women, to be demanding or to ask for a lot of money, and that doing so makes us unappealing. Whether or not that’s true, I’ll take a step back and say that there are just people out there who will always make business owners feel bad about their prices, regardless of their gender. You have to be prepared to face that, and work through it.
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