You may think that a $200 gift card is a welcome sight to a person on a strict budget, but it’s actually just another form of a bill. Now we feel pressure to give that person a gift of equal value when their similar occasion comes up (birthday, wedding, house warming etc.) Even when someone on a tight budget is just sick, and a wealthy friend sends them a hundred dollars’ worth of soup and medicine, that can be stressful. What was our plan for when that friend got sick? Bringing over one vat of homemade soup and some Gatorade. So now we just feel bad about our generosity because it doesn’t match up.