Jada Pinkett Smith’s New Personal Care Line Is Making Sustainable Beauty Both Accessible and Affordable
Naturally Derived Toothpastes ($3.99)
This aluminum-free toothpaste includes high-quality and effective ingredients like coconut, tea tree & moringa seed oils to provide both a deep cleanse and whitening benefits. Additionally, the product is said to contain Everice™ — a technology that “stimulates thermoreceptors in your mouth for an icy cool sensation and long-lasting fresh breath.” Being offered in two flavor combinations that come with no artificial sweeteners, phthalates, parabens, and sulfates, plus being available in both fluoride and fluoride-free versions, everyone at home is sure to be pleased when this new toothpaste hits your bathroom shelf.