Beauty Of 5: Free Radicals Are Contributing To Hair Loss. P&G’s KeepItAnchored Has Products To Combat Them.
Understanding Oxidative Stress
“Recent research has shown that oxidative stress at the scalp surface impacts hair roots weakening the connection – aka the anchor – of each hair strand to the scalp. This leads to early and excessive hair shed,” she says.
UV rays, as well as moisture, pollution, and smoking, are the most common external sources of oxidative stress. And out of all the things that cause hair loss, oxidative stress is one we may confront daily and not even know it. Dr. Thomas says it’s important to get some control over this imbalance as opposed to trying to deal with its effects too late.