Beauty Of 5: Free Radicals Are Contributing To Hair Loss. P&G’s KeepItAnchored Has Products To Combat Them.

Source: KeepItAnchored / P&G

How It Helps With Daily Hair Loss

While combatting oxidative stress is KeepItAnchored’s specialty, it also helps with the day-to-day shedding we experience when the loss becomes more than we’re used to seeing in our combs and hairbrushes. It does so in two different ways: strengthening the roots of your hair as well as the fibers to reduce breakage.

“When your roots are stronger or more anchored to the scalp, they can better resist being pulled out from the root when you are washing or combing,” she says. Dr. Thomas also lauds KeepItAnchored’s conditioner.

“The KeepItAnchored Conditioner finishes off the wash system by also strengthening the fiber to better resist loss due to breakage that can happen while you are combing or styling,” she says. “While this action is similar to other conditioners, the KeepItAnchored Conditioner also includes some of the Hair Anchor Blend so you can use it up to your scalp if you choose.”