In terms of your own posting
“Be consistent,” says Worship. She suggests, “Posting content that’s aligned with your brand and with your messaging. People will begin to become familiar with you and associate you with certain things – you have a real opportunity to build your brand (personally or professionally) based on the content you’re putting out there…True authentic connection should always be the goal.”
Supporting Worship’s words is research that’s found that as many as 86 percent of social media users want to see content that’s authentic but 57 percent believe that less than half of brands on social media do create authentic content.