By now, I’m sure you’ve seen the lists we’ve compiled on businesses owned by Black women. And I’m proud to say that although we’ve covered 187 brands in just the past few weeks, the companies we noted only scratch the surface — ‘cuz that’s how dope we are. Today, in a special #BlackOutDay effort, we’re pointing out specific products we love from Black-owned brands and putting you on to even more places to spend your Black dollars within the community as we demonstrate our economic power to America. The goal today is to not spend money, but if you must, do so with a Black-owned business. After checking out these seven brands, head over to our Buy Black Friday column for even more options to make buying Black a part of your regular routine.
Though I’ve known about this brand long before 2020 since it’s founder, Vanessa Wells, is the sister of our culture editor, Veronica Wells–Puoane, is there another saying that better sums up the mood of this year? Two minutes on Twitter will confirm the sentiment that when Black women win, we all win. And there’s no better response to naysayers than what’s printed on the front of this sweatshirt.
We talk about baths and candle lighting and skincare routines all the time when discussing self-care, but rarely do we discuss creative outlets like coloring. Entrepreneurs Color Too released the coloring book 24 Shades of Business as a way to promote self-care “and stress relief while providing positive representation for women of all ages and allowing young girls to see their reflections in the women that were celebrating.” How can we not love that?
An eco-friendly detergent that delivers more than 100 loads in a single container and it’s Black- and veteran-owned? Yes, please! Abdur Rahim Shaheed, Malik Saleem, and Ali B. Muhammad are the co-founders of True Products, LLC, and their flagship detergent has been a bestseller since they launched their business in 2012.
Our culture editor loves this charcoal toothpaste because it leaves her teeth feeling squeaky clean. “The products are all-natural so I don’t have to worry about what type of chemicals I’m putting directly into my mouth,” she told me. “There’s still the slightly minty taste that we’re used to from traditional toothpaste and the toothpowder lasts for a very long time.”
Wells–Puoane is also a fan of the brand’s face masks. “I’m not a big skincare person, but I do love the occasional face mask. I think it’s fascinating to observe how your skin smooths and tightens after a few minutes of attention with the right products. Ase’s DIY charcoal facemask is affordable at just $7.00. It lets you play mini-chemist mixing the products. It comes in a resealable bag so it can and will last a while. And my skin was left feeling healthier afterward.”
One company we weren’t hip to when we published our list of Black Women-Owned Home Decor brands was R.LaBranch Design. Truthfully, the 26-year-old Louisiana entrepreneur has so many unique furniture pieces it was hard to zone in on just one. But there’s something about this accent chair and its gold base that speaks to Black women’s regal spirit.
Another innocent omission from our Black Women-Owned Skincare list, the Kayaire brand is absolutely clutch for melanated women and men battling with psoriasis, eczema, and other skin issues. This moisturizer, specifically, is great for soothing irritating skin, as it’s formulated with lavender, apple stem extract, and full-spectrum CBD to repair and boost skin’s moisture and maintain pH balance.
Alisha Ricki & Keamone F. founded Kanti with the goal of specifically catering to minority clients. The brand’s likuid gold luxury glo oil is made from a unique blend of baobab oil and 24k gold that instantly brightens and moisturizes skin while also evening complexion over time. Luxury skincare made for us by us? Yeah we’re all in.