How Black Women Business Owners Can Boost Business Marketing Strategies Amidst Coronavirus Concerns - Page 2
- By
Rae Johnson
Are you an essential or nonessential business?
Source: Hiraman / Getty
It’s important to know which category you fall under or if you stand in the middle. This will help you understand how to market to your consumers. An essential business is an establishment that offers groceries or health or financial support. A nonessential business are entertainment venues like movie theatres and night clubs, athletic facilities and retail stores.
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