TV and print advertisements are loaded with product promotion in the beauty industry as it has to be – how else are we going to learn about the latest and greatest mascara and dark spot corrector? Because hair is our greatest accessory, hair products are equally important, each promising to do something great for our coifs like provide better nourishment, shiny hair and prevention of split ends.
We can pretty much gauge which make- up products complement our deeper hued skin tone, but hair products can take a bit more research. Gone are the days when we relied solely on Ultra Sheen and Luster’s Pink Oil Moisturizer. Today’s hair care market is saturated with styling tools and remedies guaranteed to revitalize dull, lifeless hair; and interestingly enough the products offering and delivering some of the best results are products made by and for our European brothers and sisters. There is no doubt that some of my best-tressed sister girls rely on some of these hair care staples:
This tried and true product is sensitive to the needs of African-American hair, so much so, they introduced the Relaxed & Natural line just for us. A leader in the industry for promotion of strong, healthy hair, this shower stall staple has delivered the best in at home hair care for all ethnicities.
That’s no typo. The WEN hair care system is creating quite a buzz in the African American community. Their approach is simple: take away the extra; the perfumes, dyes and all the other harsh ingredients that can strip hair of its natural oils and moisture – and you’re left with frizz-free, soft and shiny hair. Stylist Sherry Miles says this: “One of my every week clients went away on vacation for three weeks, and to be honest with you, I was really worried about what kind of condition her hair would be in when she returned; but it was if she never left! I was convinced that she had her hair done while she was away, until I used the product on my own hair. I now use it in my salon.”
Once, when she was low on color and her favorite beauty supply space was closed, my mother and veteran hair stylist Brenda Forrest had to make a mad dash to the local drug store to find a replacement and now, four years later, Garnier Nutrisse has become her brand of choice. “The conditioners are so rich and I was so impressed with how well it covered my client’s gray.” Apparently the grapeseed and avocado oil really sets this product apart, because not only does it deliver amazing coverage and true tonal value, but women have actually seen hair texture and overall hair condition dramatically improve.
Aveda does everything well. From skin care to hair care and everything in between, the Aveda brand has staying power and has proven to be a leader in the industry. Using only plant-derived ingredients, this brand was built on an environment conscious platform, creating products that had zero impact on the Earth’s climate. As one of the first sustainable hair care companies, Aveda maintains is commitment to provide exceptional hair care using cutting edge, all natural methods. We love the Shampure, Damage Remedy Daily Hair Repair, Smooth Infusion Style Prep and Smoother and of course, the Brilliance Emollient Finishing Gloss.
Known for his anti-frizz products, John Frieda has a serum, pomade and crème for every type of hair. His products repel humidity, define curl and add tremendous volume. Many naturalistas use his line to keep their fros fresh while others swear by it for the ultimate in weave care maintenance. “I tell all of my weave clients that John Frieda is the best product to use in between hair appointments,” says weaveologist Lisa McKasey.
More on Madame Noire!