10 Retailers & Brands That Could Benefit From The “Normcore” Fashion Trend

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L.L. Bean

“L.L. Bean” in the same sentence as “trendy”? Well, yes, now because of normcore, those monogrammed backpacks are officially cool. Two-strapping it is optional, but something tells me that you may get as much flak for using only one strap, like Channing Tatum’s character did in 21 Jump Street.

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