10 Retailers & Brands That Could Benefit From The “Normcore” Fashion Trend

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American Apparel

Made in the USA and sweatshop free (though the ads are exploitative), American Apparel is the king and queen of the off-the-cuff normcore style for an 18-to-34 demographic. Since its inception, this retailer has combined effortless fashion for the young and hip and brought fanny packs back in style.

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