10 Retailers & Brands That Could Benefit From The “Normcore” Fashion Trend
American Apparel
Made in the USA and sweatshop free (though the ads are exploitative), American Apparel is the king and queen of the off-the-cuff normcore style for an 18-to-34 demographic. Since its inception, this retailer has combined effortless fashion for the young and hip and brought fanny packs back in style.