Men think they’ve got it all figured out—why they’re winning the game of attracting women or why they are going home alone again from the bar. They believe they know their strengths and their weaknesses. They try to leverage what they believe are their strengths and suppress the qualities they believe turn us off. But sometimes, they’re just wrong. And the reason we like them—or are trying to avoid them—is far different from what they think. Many men have these misconceptions about what women want.