7 Times It’s Perfectly Fine To Be Selfish

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Protecting Your Brand Or Reputation

Portrait of friends in businesswear waiting for tram in city

Source: Raul Ortin / Getty

You’ve worked hard to build your brand, your reputation and your connections. Sometimes, someone will ask you to do them a favor that is not in line with your professional image. You don’t have to do what they ask. If a friend asks you to share their post, but it is not on brand for your social media presence, it’s okay to say that.

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