EXCLUSIVE: YouTuber Aaliyah Jay Is Breaking Into The Fashion World And Is Making Her Own Rules
Source: Joey Pucino / Joey Pucino
Why Twisted Saints Only Consisted Of 3 Pieces
“For one, when you’re actually designing things and making clothes, it is really, really expensive. It can cost like $40,000 to make one dress. So it’s really, really, really expensive,” Aaliyah Jay explained. “I knew a certain time that I wanted to release and I had a whole bunch of designs that I could have made. But honestly, I fell in love with these three designs.”
“If I feel like releasing one piece, I’m gonna release one piece, if that’s the piece that I love at that time. And that’s what I feel in my intuition that I want to do, I’m going to just do that,” Jay continued. “Sometimes you have technical difficulties with certain pieces and it doesn’t line up with the timeline. I’m in a space where I can’t worry about that. If there’s a piece that I absolutely love and it’s done, then it’s going. That’s what my brand is all about. It’s about doing what you want,” Jay stated. “I’m not following the rules. I’m not going to be doing the same thing that everyone’s doing, you know? Brands release things at certain times. I don’t want to follow that rule anymore.”
