All The New Beauty Products To Get Your Hands On In 2021

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When the year 2020 was coming to an end, we showcased all the great beauty products that helped Black women look and feel our best, even when we were going absolutely nowhere, via our Melanin Awards feature. But now that it’s a new year, new products are being rolled out every week and have made their way to shelves (including the online ones) that you should know about. From moisture-rich products just in time for winter to ones that are a necessity all-year-round, we compiled a list of new must-have beauty buys to get your hands on. The list includes options that are already garnering a bevy of fans, but also choices that will soon be released and come with great anticipation. Stock up on some hair products, nourish your skin, put some color on your pout and reverse the signs of aging with help from some of our early favorites. Hit the flip to see products that cover just about all of your beauty needs that you will certainly want to have in your arsenal when it comes to your regimen. Thank us later.

Dove refillable deodorant

Source: Unilever / Dove

Dove’s Refillable Deodorant

Launched on January 6, Dove’s first-ever refillable deodorant not only is safe for bodies by being aluminum-free, but it’s also great for the planet. Looking to offer a more sustainable way to live and get those armpits together at the same time, the brand is selling a refillable option with a durable stainless steel case that is fully recyclable. Despite its tough exterior, the deodorant that goes inside is still a soft signature scent, including 0 percent aluminum cucumber & green tea, coconut & pink jasmine, and a sensitive scent. All are formulated with 1/4 moisturizers and offer 48 hours of odor protection. The launch of this product is part of Dove’s ongoing initiative to offer sustainable products that will, in a few years, greatly reduce the use of virgin plastics by more 200,000 tons. The brand is also hoping to make all of its plastic packaging fully reusable, recyclable, or compostable by 2025. The refillable deodorant is currently available at and, but will arrive in the actual stores in February and on Amazon by March. ($9.99-$14.99)


Oyin Handmade Rich Moisture Line

Source: OYIN / Oyin Handmade

Oyin Handmade’s Rich in Moisture Collection

Granted, these products may look familiar to you, but they’ve been updated to greatly nourish your hair during the cold weather months. Oyin has spotlighted the benefits of natural ingredients like honey and hempseed oil for the Rich in Moisture Collection. It’s a revamp of the formula for your favorite hair products from the brand to ensure you’re receiving top-tier moisture, sealing it in so that hair stays nourished, styled well and has a great shine. The products that have been altered to provide uber moisture include the Honey Wash Hydrating Shampoo, Honey Hemp Hair Conditioner, What the Hemp Deep Moisture Mask, Boing! Coil Styler and the Sugar Pomades, the latter being a personal favorite. The collection is available on Oyin Handmade’s website. ($12.99 for individual products and $64.99 for the collection)

Soap & Glory

Source: Soap & Glory 

Soap & Glory In the Bright of Day Vitamin C Gel Cream

Made available in January at Ulta, Soap & Glory’s new brightening line, Glow, is filled with formidable products at a time when many brands are getting into such offerings. A standout from the line though (which includes a glycolic exfoliating acid tonic, a Vitamin C brightening booster serum, and a sleep mask) is the Vitamin C gel cream. It helps to revive dull skin with the right hit of moisture and brightness. You’re sure to glow, even if only for a simple work from home shift. The product contains both Vitamin C and Shea butter but manages to be lightweight and perfect for all skin types. ($14.99)

MELĒ sunscreen oil

Source: MELĒ / MELE

MELĒ No Shade Sunscreen Oil SPF 30

If you’re one of those people who still believe that sunscreen is really only necessary when encountering hella sun, cut it out. It should be a part of your daily beauty regimen to protect your skin and curb aging. But if putting on traditional sunscreen makes you think solely of chalky white substances, try an oil. Available at Target, MELĒ’s No Shade Sunscreen was created with melanin-rich skin in mind and is great for daily protection. The oil feels light and luxurious and as mentioned, leaves not one spot of white residue in sight. ($19.99)

Bounce Curl Turmeric Hair Detox Mask

Source: Bounce Curl / Bounce Curl

Bounce Curl Turmeric Hair Detox

If you need some help with a dandruff-ridden scalp, brand Bounce Curl has a great option in its Turmeric Hair Detox. Its formula includes apple cider vinegar, which can aid in killing the fungus that creates dandruff, aloe vera which soothes the skin, and other gems like charcoal, green tea, chamomile, and of course, turmeric. For the best results, it’s recommended to use the detox on a dry scalp before entering the shower and let it sit before shampooing and rinsing out the hair. The product, usually $26, is available on the Bounce Curl site on sale. ($24)

Crabtree & Evelyn

Source: Crabtree & Evelyn / CE Holdings Limited

Crabtree Nourish + Renew Lip Balm

Launched this week, Crabtree + Evelyn’s Crabtree Nourish + Renew Lip Balm has a great formula of plant oils, butters and antixoidants in the hopes of moisturizing lips as well as helping them look younger, longer. It also has some apple extract to hydrate, Vitamin E to strengthen and lock in that moisture, and blackcurrant oil to revive dry lips. And you can’t go wrong with the creamy Shea butter texture. The new balm melts into the skin, which is perfect for the cold and dry weather of these months we’re preparing for and in. No dry lips for you!  ($16)

POND’s Skin Tightening Serum

Source: POND’s / Unilever

POND’s Rejuveness Skin Tightening Serum

POND’s, known for the classic cold cream that helps to remove makeup and is used by your mom and even Monica (yes, as in Monica the singer), has launched something new. They’ve released their first-ever retinol skincare collection, Rejuveness. Created to prevent and treat signs of aging, it’s a must for your nightly skincare routine. The Skin Tightening Serum, per the name, tightens the appearance of skin as well as offers great hydration to slow the signs of aging. You can see progress in just one week by using it twice daily. It’s available wherever POND’s products are sold, including Target, Walmart, and CVS. ($7.98)

Bliss Drench & Quench ™ Rich Water Cream For All Day Moisture

Source: Bliss / BlissWorld

Bliss Drench & Quench Rich Water Cream for All-Day Moisture

A blessing for those with dry skin, the Bliss cream-to-water hydrator turns into a watery product that nourishes skin. That’s possible thanks to hyaluronic acid, four types at that, which target the skin’s surface. Because it goes from cream to water, the product provides light moisture, making skin soft and supple all day. No greasiness, no heaviness, and no dryness. An added perk? Within four weeks of usage, the skin’s barrier is improved. It’s also free from parabens, phthalates, sulfates, formaldehyde, mineral oil, and petrolatum, which is important. It’s currently available as an exclusive product for Target. ($19.99)

Bobbi Brown Real Nudes Lipsticks

Source: Bobbi Brown / Estee Lauder

Bobbi Brown’s Real Nudes Collection

The Real Nudes Collection, hitting Bobbi Brown cosmetic counters and the Bobbi Brown website in February, comes in 10 new shades. The full coverage colors are moisturizing, lip-enhancing products made from Vitamin E, C, and beeswax. They have a satin matte finish that looks lovely but also hydrates while providing natural colors in a selection of shades like beige, pink, rose, and brown. All the shades were reportedly tested on everyday women to come up with the options that would match the natural colors found in the lips. Blue Raspberry, a cool, rosy beige, is pictured above. ($29)

Black Girl Sunscreen Make It Matte

Source: BGS / Black Girl Sunscreen

Black Girl Sunscreen’s Make It Matte

BGS’s newest release is Make it Matte, a matte sunscreen designed for Black women. It’s a broad spectrum SPF 45 made with nourishing beloved ingredients like aloe, squalene, coconut oil, and shea butter. The products not only protect, soothe and heal your skin, but they’re moisturizing as well and prevent the sun damage that can cause premature aging, fine lines, and hyperpigmentation. The biggest perk of all is the fact that there’s no white residue when you apply it. Wear it underneath your makeup for the win! The product is already in high demand, which is why it’s currently out of stock on Black Girl Sunscreen’s site. However, you can sign up to be notified when it’s back in stock. ($21.99)

Ornami No Scrubs Sugar Scrub

Source: Ornami / ORNAMI SKINCARE

‘No Scrubs’ EX-Foliator Sugar Scrub

During the wintertime, skin can get extremely parched. That’s where a good sugar scrub can come in. Enter Ornami’s Ex-Foliator Sugar Scrub. The sugar scrub helps to get rid of dull skin and to help provide it with much-needed moisture. Soften it up, clear pores, and give yourself a bright glow. And it smells like lavender and vanilla, so that’s an added treat. Available on the Ornami Skincare website, the scrub is made of coconut oil, sugar, Vitamin E, sea buckthorn oil, hemp seed oil, and green tea extract. All of these ingredients reduce inflammation, brighten skin, strengthen the skin barrier, and most importantly, make skin smooth. Not to mention, the brand as a whole was launched by creator Yewande Masi and inspired by a breakup, hence the cheeky name. ($22)

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