If “I’ll do it myself” was a person it would be a Black woman. When the haircare industry couldn’t keep up with the natural hair movement and failed to create products that encouraged us to embrace our textures rather than change them, Black women created their own. And we still are.
As we navigate our current climate of unrest and fight for our freedom in more ways than one, the power of the dollar speaks volumes. We already know our buying power as a community, and now it’s time to show them. So, in continuing our series on Black-owned personal care brands, here are 33 haircare brands owned by Black women to support right now.
We all know detangling is not only a hassle, it can also be harmful to our hair if we don’t go about it the right way. That’s why celebrity hairstylist Felicia Leatherwood created Brush With The Best, a detangling brush that works on kinky, curly, wavy and straight hair to put an end to knots, tangles, and excess shedding.
Created by Jesseca Dupart, the Kaleidoscope brand took off immediately thanks to its signature miracle drops. Since then, Kaleidoscope has grown into a multi-million dollar business and expanded into an entire line of products for men, women, and kids.
The Chubby Afro’s claim to fame is its Growth Oil Serum which can be used on beards as well as your hair to decrease shedding, thicken strands, grow out thinning edges, and treat scalp issues such as dandruff, chemical burns, and peeling. Plus, it’s coconut oil free.
The Doux’s mission is simple: “Sucka-free hair care.” Formulated in a textured hair salon, the products are designed to give you professional quality results at home “without the hype.” And as if that wouldn’t make us love the brand already, the ’90s aesthetic of the packaging is literally irresistible.
When Ceata E. Lash couldn’t find accessories to accommodate her thick, textured hair after going natural, she created one herself. The Puff Cuff is not only crucial for holding natural hair, but also keeping it healthy as it eliminates the pulling, tightness, and breakage often seen with traditional hair ties.
Created by Nancy Twine, Briogeo is all about keeping it simple with basic, clean, high-performance products that are naturally based — and truly the name says it all. Brigeo is a mixture of the Italian word “Brio,” which means “vibrant and full of life” and the Latin word “Geo” meaning “of Earth and nature.”
For so long, locs have been ignored by haircare brands, which is why Jessica Pritchett, who’s rocked the style for 18 years, launched Ooli. The plant-based collection consists of high quality, clean products created specifically to address the needs of loc’d hair such as moisture and thinning.
As the creator of the #rubchallenge, Arcani just might have the best edge control around. But that’s not all the brand offers. Founder Jerricha Hoskins, who is a licensed cosmetologist, sells a number of cleansing and styling bundles that give her clients the exact products they need to keep their hair healthy in between salon visits.
Founded by Kimberly Lewis and her husband Tim, you may remember the entrepreneurial couple from Shark Tank. In just 12 months, the line of clean, curly products went from 0 to $1 Million in sales, and today CurlMix employees 10 people full-time, making sure that as a Black-owned business they employ people of color in their community. Plus, the products are bomb.
Hair Butter is the signature product of this London-based brand which ships internationally. Formulated with 10 oils, three different butters, and biotin and collagen, the butters can be used to nourish the scalp, moisturize hair, and as hot oil treatments. And they come in three scents: lavender, lemongrass, and passion fruit.
Naturalicious Founder and CEO Gwen Jimmere started selling her haircare products when she was on the brink of becoming an unemployed single mom. While many of the brands on this list have a similar kitchen beautician storyline, this collection’s claim to fame is that the products can cut wash day time down from several hours to just 30 minutes.
Growth and moisture are the focus of this haircare line which features a butter that can be used on your hair and body and a Lighting Hair Growth Serum. The serum contains 15 natural herbs to deeply stimulate and hydrate the scalp to promote fuller, thicker hair.
If satin bonnets and silk pillowcases are necessary to protect our strands at night, then we must need something when we wear hats in the daytime, right? Right. That’s why Grace Eleyae launched this line of silk & satin-lined products, which include everything from turbans to fedoras, and baseball caps, so you can “protect and nourish your hair, anytime, anywhere.”
Mom Cora Miller launched Young King Hair Care to encourage boys with textured hair to celebrate and love their crowns. The plant-based natural hair line also makes it easy for parents to care for their sons’ curls with its signature leave-in conditioner, essential oils, and curling cream products.
This vegan hair brand is home to the “Best original hair growth vitamin and oil” and, according to Shedavi, “We did it first…we still do it best!” Beyond the growth elixir, Shedavi’s entire line of ethically sourced, handmade products is made up of organic ingredients and formulated to give you more length, less breakage, and keep strands hydrated.
Founded on the belief that “A happy scalp is the start of happy hair,” Taraji P. Henson’s line stands out for its targeted Tri-touch & Duo-touch applicators that get scalp products exactly where you need it. Plus the cleansers and stylers are formulated with premium ingredients to give your hair the luxury treatment it deserves.
Created in 2001 by Jamyla Bennu, a self-proclaimed “lifelong naturalista and ingredient-conscious maker,” when she couldn’t find natural, organic products for her textured hair, Bennu started making them for herself and then for the masses. All products in the line are gentle, cruelty-free, and moisture focused to nourish highly textured hair and can be used by the entire family.
Canviiy is a noun that means the “harmonious balance of your inner beauty and your exterior canvas,” which is the perfect way to describe this scalp-focused brand launched by Sherrel Sampson. The ScalpBliss™ Collection is infused with natural botanicals, including aloe vera, lavender, witch hazel, manuka honey, jojoba and peppermint oil to calm itching, purify the scalp, and nourish and purify hair follicles to encourage growth.
Camille Rose CEO and Founder Janell Stephens made the haircare brand she started in her kitchen in 2011 a multi-billion dollar business in just three years. As a dedicated vegan, Stephens developed her handmade products around the mantra that “whatever you put on your body should be good enough to put in it.” And her collections prove you can make truly effective products with clean ingredients.
Using her background in health and science, registered nurse Monique Rodriguez launched Mielle Organics under the belief that “healthier ingredients encourage healthier hair and skin.” Since the brand’s launch in 2014, she’s been proving that with each new collection, from Babassu Oil and Pomegranate and Honey to Rice Water and Sacha Inchi.
Courtney Adeleye went from documenting her personal hair journey on YouTube to establishing a multi-million dollar brand with The Mane Choice, which has seen exceptional growth since its launch. What makes the brand so special is not only how great the products are for growing hair and maintaining it, but the way Adeleye gives back to the community, routinely paying followers bills and helping other women build their businesses.
CURLS was founded by former Fortune 500 Company Marketing Manager Mahisha Dellinger with the purpose of creating natural hair care products with high-quality, dependable ingredients. The brand quickly stood out as a leader in natural haircare and still does to this day, having established more than 10 collections for women, kids, and babies.
As wigs continue to gain popularity among everyday women, Relentless Touch is filling in the gaps when it comes to maintenance solutions. The brand’s claim to fame is its Relentless Bond waterproof adhesive which allows you to wear a unit anywhere from 1-4 weeks depending on your skin chemistry. And because it’s waterproof, you can enjoy everyday activities like working out without fear and even fully submerge your head in water during a swim.
Inspired by their family heritage, Rucker sisters Ione and Ellen launched this haircare line in 2015, building on their mother’s tradition of using fresh vegetables from their garden to take care of their hair. It’s for that reason the brand’s products are derived from vegetable roots such as Carrot Root, Ginger Root, and Turnip Root to strengthen and grow hair.
Miss Jessie’s, started by Miko and Titi Branch in 2004, is one of the pioneers of the natural haircare industry. Building on the concoctions their paternal grandmother, whom the brand is named after, would make to style their hair, the sisters built a booming haircare brand and accompanying salon for curly girls.
After a hair-damaging chemical burn, Jasmine Lawrence launched hair and skincare brand EDEN BodyWorks when she was just 11 years old. Today the multi-million dollar brand is still as committed to its original mission of using clean ingredients to create products for all hair types as it was 15 years ago.
Natural hair care stylist Stormi Steele began making her own haircare products in 2012, and after growing her hair from pixie cut to mid-back length in three years, she decided to launch a product line to help other women grow their hair and restore confidence in themselves.
This Real housewife loves showing off her long, luscious natural hair, which is why it only made sense Kenya Moore would launch a collection to help other women achieve a mane like hers. More than 95% naturally derived, Kenya Moore Haircare is specifically designed to grow your real hair longer, stronger and thicker in just one use.
Taliah Waajid began her natural haircare business at the young age of 14 and was the first brand to offer a complete line of natural, chemical-free hair care products. Today the brand has four collections for consumers to choose from, and in 2018 Waajid launched a men’s line called Uncle Jimmy Products.
One of the things people love most about Tracee Ellis Ross is her head full of lush curls, which is why it made sense for the actress to launch a haircare brand last year. Pattern Beaty is built on the premise that every curl has a story and the brand promises to “meet your hair where it is and empower your curl pattern” with its products.
Founder and CEO Rochelle Alikay Graham-Campbell created Alikay Naturals as a 22-year-old college student using knowledge she learned from her herbalist as a young girl in the Caribbean. That’s why all of her products for hair, body, and baby are free of petroleum, mineral oil, alcohol, parabens, sulfate and silicones and harness the healing properties natural and organic ingredients.
Urban Hydration was started by Psyche Terry and her husband Vontoba after struggling with dry skin and hair for years. Like the name suggests, the hair and skincare line is focused on moisture with hydrating ingredients like honey, castor, shea, and aloe vera infused into their products.
This Vegan, Sustainable & Cruelty-Free Unisex brand creates versatile products that can be used on the hair and body depending on your current needs. Standout products include the Bentonite Clay Mask, Miracle Oil, and Golden Hibiscus Oil.