Russell Wilson Bought Ciara’s Masters And 10 Other Grand Gestures That Probably Left Future Feeling Some Type of Way
If for some reason you needed further proof that Russell Wilson is the prototype of a loving, caring husband, we have the perfect evidence for you.
Last week at the 2019 MAKERS Conference in Florida, Ciara announced that she was launching a new company that would merge her interests of music, fashion, film, technology and philanthropy into one. It’s called Beauty Marks Entertainment. The 33-year-old will also release all new music in the future under her BME company.
Her ability to do all of that is rooted in the fact that she is now owner of her masters, which is a great feat for any artist. For a musician to own their music means that they, not their record label, would be able to decide how their music is used and licensed (particularly in TV and film and in advertisements). While labels are the ones who profit from these decisions, when you buy your masters from your label and own them, you are the one who profits financially. Such rights are usually passed on to the label when artists sign their deals. If an artist can afford it, when the opportunity presents itself, they are encouraged to buy their catalog of music or at least a few hit songs to have the creative control they so fervently seek.
She shared that she owns her masters during the conference.
“Ownership has always been important to me,” she said. “That’s what this chapter is about. And being able to own my own masters has been really cool. When the opportunities come I’m like ‘Yes, I want that. We can place it there, we can place it there.’ And being able to have that freedom and flexibility has been amazing.”
According to Karen Civil, a source close to Ciara and Russell Wilson says he bought the rights to her music for her as a Christmas gift. And considering that he signed a new contract with the Seattle Seahawks in January for four years at $87.6 million, he certainly has the coins to do something like that.
But that isn’t the first time Wilson has done something grand to show his love for Ciara. Hit the flip for a few other times he expressed his adoration for his wife in grandiose ways.