Getty Images, Emma Innocenti
There’s been a lot of buzz around CoverGirl now being the largest beauty brand to go cruelty-free. While some beauty enthusiasts are thinking, “it’s about time,” others are saying, “been there, done that.” Before we dive into the black-owned beauty brands that have cruelty-free products, let’s dissect the actual term. Back in the day, beauty brands tested their items on various animals to see how they’d react to the products. Different formulas could cause allergic reactions or skin conditions that would be harmful to humans. Thus, brands would test the safety of their products on animals before marketing them to people.
Over the years, retailers became more conscious of animal cruelty and decided to find other means of testing their products. When a brand labels themselves cruelty-free, it means no animals were used while testing their products.
Eco-friendly, cruelty-free makeup is definitely the way to go. Beauty shouldn’t have a negative impact on the environment and animals. If you’re looking for black-owned brands that harbor the same values, we’ve got you covered. Check out 21 beauty brands that are cruelty-free.
Which brands are your favorite?! Tell us in the comment section.
