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There’s been a lot of buzz around CoverGirl now being the largest beauty brand to go cruelty-free. While some beauty enthusiasts are thinking, “it’s about time,” others are saying, “been there, done that.” Before we dive into the black-owned beauty brands that have cruelty-free products, let’s dissect the actual term. Back in the day, beauty brands tested their items on various animals to see how they’d react to the products. Different formulas could cause allergic reactions or skin conditions that would be harmful to humans. Thus, brands would test the safety of their products on animals before marketing them to people.

Over the years, retailers became more conscious of animal cruelty and decided to find other means of testing their products. When a brand labels themselves cruelty-free, it means no animals were used while testing their products.

Eco-friendly, cruelty-free makeup is definitely the way to go. Beauty shouldn’t have a negative impact on the environment and animals. If you’re looking for black-owned brands that harbor the same values, we’ve got you covered. Check out 21 beauty brands that are cruelty-free.

Which brands are your favorite?! Tell us in the comment section.

Fenty Beauty

Although Fenty Beauty is just one year old, it has taken the beauty industry to another level with its diverse foundation collection. In addition to being inclusive, the brand prides itself on being cruelty-free.

Colored Raine

Colored Raine is an eco-friendly brand that is proudly certified by PETA. Their website assures that the bold, highly-pigmented products are completely safe for your skin.

Shea Moisture

Shea Moisture is known for their extensive haircare products but did you know they carry cruelty-free makeup products as well? Find foundations, lipsticks and eyeshadows in addition to a long list of skincare products.

Plain Jane Beauty

Plain Jane Beauty is specifically for the woman who want “safe and non-toxic cosmetics that match their lifestyle.” If you’re a low maintenance woman who enjoys organic makeup, Plain Jane Beauty is for you!

Foxie Cosmetics

Foxie Cosmetics has an extensive list of products that range from cruelty-free skincare to fragrances.

Blac Mineral Cosmetics

Blac Minerals Cosmetics is an all-natural makeup brand for women of color. Their products are cruelty and chemical-free.

Ayele & Co

Ayele & Co recognize the importance of good skincare products. With the knowledge from dermatologist and herbalist, the brand created a series of cruelty-free products that can be used on all skin types.

Beauty Bakerie

Beauty Bakerie’s CEO went paraben-free during her battle with breast cancer. She also made sure the brand was cruelty-free.

Kami Cosmetics

Kami Cosmetics offers beautiful, cruelty-free lipsticks, lipglosses and eyeshadows for the “sophisticated, chic, and bold woman.”

Juvia’s Place

Juvia’s place features bold, highly-pigmented colors that are cruelty-free. If you love color, you won’t be disappointed with this eco-friendly brand.

Baabs Beauty

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Baabs Beauty offers hypoallergenic, cruelty-free products that promise bold, high-pigmented colors with a long wear.


Bee-Q-Box’s funky aesthetic is perfect for the girl who loves a little sparkle. The cruelty-free collection of setting spray, highlighter and glitter palette is bold and fun.

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