Watch Issa Rae Slay In This New CoverGirl Tribute To Women
This past October, CoverGirl debuted its #IamWhatIMakeup campaign featuring Issa Rae, Massy Arias, and Ayesha Curry among other notable celebrity women who do beauty on their own terms. Now the brand is paying tribute to everyday women who spoke up about the way they want to do makeup and inspired the launch of CoverGirl’s newest product: TruBlend Matte Made,a 40-shade line of medium- to full-coverage foundations that are oil-free and transfer-resistant.
TruBlend Matte Made was just released last month and quickly became a fan favorite for its inclusivity of not only more shades but skincare needs like oil control, reducing the appearance of blemishes, and protecting against environmental elements. The Infinite campaign film literally shouts out more than a thousand brand fans who made this product a reality and features some of our favorite CoverGirls. Check out the video below to see if your name was highlighted. And make sure you don’t miss our girl Issa slaying with her beat face and power suit in the beginning.