10 African-American Entrepreneurs In The Black Hair Care Business

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Fred Luster Sr. – Luster Products Inc.

When you think of Luster, you think of Luster’s Pink Oil, the ubiquitous hair lotion that’s been a staple of bathroom cabinets in black households thoughout America. But did you know that Luster’s essentially branded the “S-Curl?” The company behind these iconic brands was founded by the late Fred Luster, Sr in 1957 and is now headed by his children Jory Luster, Fred Luster II and Sonja Luster-Munis. The Chicago-based company is one of the largest black owned companies in the African-American hair care market.

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