10 African-American Entrepreneurs In The Black Hair Care Business

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Lisa Price – Carol’s Daughter


Lisa Price is an entrepreneur whose 11 year old venture was started by happenstance. The products were born through an experiment with fragrances and moisturizers, intended to be given as crafted gifts to friends and family. As word of these homemade products quickly spread, Price was in business. In 1999, she opened the doors to Carol’s Daughter’s first brick-and-mortar retail location in her native Brooklyn, NY. Since then, the brand has matured forcefully with major media endorsements and high profile business partnerships with investors like Jay-Z, Steve Stoute, and Jada Pinkett-Smith. High selling hair products like the Jada Pinkett-Smith inspired ‘Jada’s Dynamic Duo and The Hair Milk Collection are indicators that Price’s home-grown experiment has grown into one of the most popular ethnic beauty brands in the world.

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