10 African-American Entrepreneurs In The Black Hair Care Business

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Taliah Waajid – Black Earth Products

Taliah Waajid is passionate about natural hair. Having opened up her first hair braiding and natural hair salon in Harlem in 1988, she eventually moved to Atlanta and founded her company Braids, Weaves & Things in 1991 from which spawned Black Earth Products. The natural line of products include products made specifically for children. Besides Black Earth Products, Waajid also has a salon and is an active educator of natural hair care, offering seminars and workshops. Her products are offered in select Target and CVS stores.


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