10 African-American Entrepreneurs In The Black Hair Care Business

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DeShawn Bullard – NouriTress

Like so many stylists, Atlanta-based cosmetologist DeShawn Bullard saw the types of issues experienced by stressed out tresses like breakage and thinning. It’s not only the years of chemicals, coloring, weaves and glue that affects hair growth; it’s bad eating habits, fast food, poor circulation and many times, it’s illness,” she once stated. Bullard launched her company by introducing the NouriTress Perfect Hair Vitamin pack in 1998. Today, Nouritress continues to offer different vitamin supplements for men and women as well as a line of vitamin-enriched products including shampoo, conditioner, and styling products. The Tuskegee University grad worked as a computer programmer for 7 years before she stepped out and pursued her passion for hair care. Now that’s true entrepreneurship.


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