All Articles Tagged "social media"
In this gotta-go technology age, consumers have become accustomed to rapid responses and quick service. Your customers, for the most part, are impatient! So you have to be on top of your game — especially when it comes to social media. With many social networks users having an itsy-bitsy attention span, you’re going to have to channel your inner entertainer and keep your followers engaged.
Social media users have no time for your yawn-inducing, boring posts or your desperate tweets to lure in sales: Consider yourself unfollowed!
Just be aware, however, that while you want to be entertaining and interesting — with a dash of humor — you don’t want to overdo (or under-do) it. After all, you mustn’t forget that your social media antics is a reflection of your company. One wrong move can demolish all the hard work you’ve put into paving a path for a successful business.
Only in America can a coldblooded killer cultivate a fan base for no reason other than the fact that he shot and killed an unarmed African-American teen. George Zimmerman makes tabloid news at least once per week and now he has decided to really put his celebrity to the test by joining Twitter. He confirmed that he recently created an account with the social networking site via his Ebay page, where he sold an “original” painting of the American flag for $100, 099.99.
The confirmation came after a fan questioned the authenticity of the Ebay account.
“Thanks for your question,” Zimmerman wrote. “Yes, this account and my twitter @therealGeorgeZ belong to me, George M. Zimmerman. I have received this question a lot so I posted a picture of me holding my painting with the hope that would clarify any confusion. Your Friend, GZ.”
Since creating the account on Dec. 16, Zimmerman has tweeted Bible scriptures, messages of appreciation to his supporters, retweets from “fans” and ironically, he even retweeted a message about missing Michigan medical student Teleka Patrick.
It’s difficult not to wonder why one of the most hated men in America would want to offer the general public day-to-day updates about what he’s up to through a social networking site. To date he has acquired 2,331 followers. Twitter has yet to verify his account.
This year was full of Instagram tea. From Beyonce’s haircut to Chris and Ri Ri’s reunion, here’s a list of some of the biggest Instagram stories of 2013.
Kim Kardashian’s Post-Baby Pic
The world must not have been ready for the new mom to get nearly nude so fast. This bold post-baby shot got a lot of shade from fans. But Kanye immediately tweeted “COMING HOME NOW.”
If you decided to tune out Twitter over the weekend, you may have missed what could’ve been the #PRfail of 2013. To recap, the now former publicist for media company IAC, Justine Sacco, sent the tweet below before boarding a plane in London bound for South Africa.
Even after a couple of days of letting that settle in, it still gets a “What the…?!” reaction. Not just because it reaches a level of offensive that no one should ever get to. But because this woman was a high-powered executive at an international media company. While she was in the air, the tweet went viral, outrage grew, and #HasJustineLandedYet was trending worldwide. Once she did land, she was unemployed. And rightfully so.
IAC has issued a statement affirming that the sentiment in the tweet in no way reflects the company’s feelings. And Sacco has since apologized for her insensitivity.
It’s incredible to think that someone who makes a living out of being media savvy could do something so obviously and blatantly stupid.
“I think that even though she was a PR executive that she forgot the top rules in PR. That someone is always watching you, and also that whatever you say as a publicist is deemed a standing representation for the company or companies your name is attached to,” Monique Tatum, owner of Beautiful Planning Marketing & PR told us in an email. “We are seeing more and more of these instances and it seems to be a growing trend of people in high level positions. That is because they forget these rules and grow comfortable.”
That level of comfort also comes with reaching the top of your profession. “[I]n that level of cushy fun it’s easy to forget what an intern at the bottom rung might realize every day. That social media is being monitored at all times. If not by your employer, as a publicist, definitely by the public.”
PR expert Karen Taylor Bass chalks this up simply to “the humor of the white and privileged.”
“Justine Sacco is a loser and firing her was the right move. Simply can’t mince words on her unprofessionalism,” she told us via email. “PR professionals are supposed to be savvy, strategic, and smart; their role is to drive the conversation — educate, empower, and create a favorable impression to consumers as it relates to a person/product aka brand for their clients. Recently, the growing trend has been PR folks issuing a personal mea culpa for poor taste. Justine is no stranger to disgraceful tweets – a year ago it was autism, now Africa.”
Ultimately, there’s no excuse for this talk, PR professional or not. Add to the awfulness of this tweet, because she was in the air without a way to stem the tide of hate that was coming her way, the situation snowballed to worldwide trending status. So however bad it was (and make no mistake, that tweet was bad), it was made worse by being allowed to fester.
With that in mind Gogo, the in-air web service provider, also took to Twitter.
The company later apologized, but really, LOL.
As 2013 comes to a close, one begins to reminisce about all the things that occurred over the year. With so many outlets to send and receive information, social media has practically become our society’s go-to resource for current events and gossip. Can you think of the most popular stories you saw on Facebook, Twitter or Instagram? Here’s a look at the social media stories of 2013 that caught our attention.
When Beyonce makes a move she does not have to do much explaining. She just does it. She’s created a name for herself, and by extension, has created what we’ll call “the Beyonce effect.” It’s that social media sweet spot that allows some people to give something a gentle nudge online online and watch it catch fire via word-of-mouth.
Fourteen songs and 17 videos — Black twitter lit up when Beyonce surprised us with her self-titled album. People responded as though this is the first time Beyonce has ever done anything. Billboard says the album is already the 24th biggest-selling album of the year. Responses such as “Beyonce just snatched my edges” and “Ciara drops an album every year and no one even knows it” went viral from social media to BuzzFeed. We’ve been on edge all year with a tease and a leak here and there awaiting her fifth solo studio album. She sold all the albums and got all the attention. All hail Queen B.
But it’s not just talent that’s got her in the winning column. Beyoncé knows how to create buzz. She relied on her fans to do the promoting for free. Let’s pat ourselves on the back. We did it! We did the marketing for her! She figured out how to do it completely free, and put her money into the overall production quality instead.
Both Beyonce and hubby Jay Z show a level of branding savvy that pulls together their existing popularity with the power of social media. Jay Z partnered with Samsung earlier this year in order to release “Magna Carta Holy Grail.” Their deal gave the album to 1 million users of Galaxy mobile phones days before its official release. But in Beyonce’s case, she didn’t even give away her music. We simply flocked to iTunes and purchased it on our own terms.
Our emotional attachment to Beyonce keeps us on our toes for the next “Beyonce move,” because to miss it would be culturally unacceptable. She gives us just enough via social media to keep us interested; just enough Blue Ivy, just enough of her travels around the world, just enough of her romance with Jay, just enough of her hanging out during her downtime.
Behind Beyonce’s business savvy milestones there is a sophisticated social media content strategy that spans across key platforms, like Tumblr, Twitter and Facebook. According to The Washington Post, “Twitter said Beyonce’s album release generated over 1.2 million tweets in 12 hours, with a tweets-per-minute spike of 5,300.” Diddy, Alicia Keys and Demi Lovato were among the celebrities tweeting about the topic, expanding her reach.
When fans flocked back onto social media at the midnight launch time, it was a pick-me-up for those dealing with post-Scandal season finale depression. People went from tweeting out lines from Olivia Pope’s mother to #Beyonce and uploading album covers onto Instagram and Twitter. Twitter produced a shock effect.
Beyonce chooses to engage her audience on social media on a regular basis in a way that’s somehow provocative, yet very editorial. We’re not getting an overload. We’re getting updates, like we would on any other story that we’re both interested and fascinated with. By keeping the overkill to a minimum, she lets her fans turn the release of her album into a sort of “phenomenon.”
Say the name Jody Watley and you think musical icon. You think style diva. But do you think entrepreneur? Well, not only is Watley a Grammy Award-winning singer, songwriter and producer but she is also a music entrepreneur. And now she’s back with an innovative new single–”Nightlife.” MadameNoire Business spoke with Watley via phone about her music and the business of music.
Since 1995, she has been in control of her music career through her own label, Avitone Recordings. “Since going solo I have always been very hands-on in my career from the music collaborations to the artwork to the wardrobe,” says one of Pop /R&B and Dance music’s most enduring pioneers.
Watley has had a history-making career. Her music crosses genres from Pop, R&B, Jazz, Dance and Electronic Soul. Her style and music videos raised the bar for women in music. She was the first artist to blend Pop/R&B and have a Hot 100 Top Five single with a customized 16-bar verse and guest rapper with Eric B. and Rakim (“Friends”)–a hit-making formula continues today. And Watley was the first to inject fashion into her image—mixing high-end designers like Gaultier (pre-Madonna), and Issey Miyake along with vintage.
Chicago-born Watley, who in 1987 took home the Grammy Award for “Best New Artist” when she launched her solo career, is — along with Janet Jackson and Madonna — one of MTV Video Music Awards most nominated female artists ever. Her “Real Love” video alone got six nods. In 2008, she received a Lifetime Achievement Award from Billboard magazine.
Even as a child Watley had a thing for music. She made her first stage appearance at eight years old with family friend and godfather, the legendary Jackie Wilson. By age 14 she was dancing on the popular TV music program Soul Train, where she was one of the most popular on the show. Soul Train actually led to her singing career.
Watley and fellow Soul Train dancer Jeffrey Daniel were picked by show creator Don Cornelius to join Gary Mumford and become the original members of the R&B group Shalamar. (Mumford was soon after replaced by Gerald Brown, and Brown was replaced by Howard Hewett as lead vocalist).
Watley stayed with the hit-making Shalamar from 1977 to 1983. And the trio released several albums and produced a number of hits including: “Dead Giveaway,” “The Second Time Around,” “For The Lover In You,” and “A Night To Remember.”
A website is your new calling card for showing your creativity, passion, and work skills in ways that a business card simply cannot do. It’s important to know that people will judge you on your website as well, from the spelling of words right down to the color scheme of its background. Before you dive in to making a new website — or if you already have one and are seeking advice on ways to attract new clients and followers — take a look at our nine ways to make a site that meets your business needs.
From Black Enterprise
Recruiters and employers have used social media to vet employees, and many workers have had to deal with the potential fallout of access and issues of privacy in the name of landing —or keeping—a gig.
In many cases, prospective employers have requested usernames and passwords to get information, posing even more of an issue for workers who may not want their boss privy to their messages, updates and hidden photos.
Well, now, New Jersey workers can look forward to no more snooping, as, according to reports, the state’s new law barring employers from asking for social media account passwords has finally gone into effect.
Read more about this victory for privacy on BlackEnterprise.com.
Recently the company launched ads, in an effort to address that revenue issue. However, even before the formal launch of advertising, businesses have long been using Instagram to showcase their products and grow their businesses.
According to figures compiled by Bloomberg Businessweek, 72 percent of adult internet users are joining social media and 44 percent of cell phone users sleep with their phone next to their bed. And with over $231 billion being spent on online shopping, it’s clear the internet and social media is big business.
It can be a great option for small businesses just starting out to reach the audience they want to tap into. Jeff London and Marc James, founders of a New York based independent clothing company, King Panda Apparel, utilized Instagram to reach out to high profile celebrities, influencers and stylists to take their brand to another level.
“Kevin Mccall, we reached out to him a while ago, and we tagged him in several photos and then we wrote him a message on his Instagram photo and he connected us to his person, and we were able to get in touch with him,” explained London. “The same thing [with] Craig Wayans.”
Other high profile personalities they’ve successfully engaged with on Instagram include DJ Absolut (Hot 97), Planet VI (songwriters for the likes of Kelly Rowland, Rihanna, Miley Cyrus) and Jazzy Pha.