We’ve talked time and again about the importance of good, fun workout clothing and the impact it can have on our motivation to get moving. But as Black women, what about the apparel that empowers us? What about tights covered in Kente cloth? What about pieces that actually have people of color on them? How about apparel that doesn’t just make you look great while exercising, but helps people in developing African countries? More importantly, where are the pieces made by people of color?
You often can’t find them at the store, but there are talented Black-owned fitness brands popping up that empower us and our culture, while also selling really dope stuff.
Created by Kenyan-born Yema Kahlif and with help from business partner Georges Monatin, YEMA is produced Stateside and was created with the intention of bringing African style to the fitness apparel world. In an interview with The Oak Leaf, it was revealed that Kahlif’s love for exercise and fashion helped to fuel his desire to help empower people looking to work out to be their best selves. The pieces are simple in structure but bright in color and details. Also, $5 of every purchase goes to help Kenyan girls obtain their education in Nairobi.