How To Start Your Very Own Liquor Brand

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You have your product, now you have to actually distribute it. In order to understand how distribution works, you have to understand the three tier system which governs how alcohol is distributed in the United States.

The three tiers involve producer (or importers), distributors, and retailers. Producers must sell to distributors, who then sell to retailers. This  system somewhat limits the options for producers. For each state you distribute your product in, you will need to obtain a state license. Some states are easier to infiltrate than others, according to Vaughn.

Wholesalers are basically your conduit to the market. Impressing the wholesaler with your plan can determine the trajectory of your success in any given market, since the wholesaler will essentially act on your behalf when it comes to distribution.

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