How To Start Your Very Own Liquor Brand

What’s Your Story?

Part of your brand is your story. This is the story that will enhance your advertising and help you pitch your product to wholesalers (more on that later). The story can be told through packaging, design, and narrative about the blends’ origins.

The story of Skinny Girl margarita appeals to calorie conscious women and Ludacris’ association alone gives his brand Conjure Cognac a story. As for other non-celebrity backed products, Moore’s company provides a good example of storytelling:

“We were inspired and enchanted with the history of Pisco fueling the Gold Rush and the development of San Francisco in that era and beyond,” said Moore. “The Pisco Punch was the most infamous drink on the West Coast, created and made famous in San Francisco.  Prohibition killed the bartending trade in the US and for all intents and purposes Pisco was completely forgotten about until recently.  The three of us co-owners and creators of Campo de Encanto, all from San Francisco, created a brand with a package that recalls and honors this intriguing history.”