How To Start Your Very Own Liquor Brand

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Creating The Product

Did you know that tequila can only be produced in one region in the world? “Many spirits, like tequila or pisco from Peru, have strict laws governing where, how, who and even when they can be made,” said Vaughn.  Even champagne can only come from the Champagne region of France.

So it’s good to know what you can or cannot do.

If you don’t plan on making a champagne or tequila, what you’ll need to do is find a distillery (anywhere in the world) to help create your blend or product.

“If you are not an expert in the product you want to make, find someone who is and taste as many similar products as you can,” said Moore.  “Once you have done your homework and know what style you want to create or emulate then you can search for a producer or producer/partner. ADI (American Distilling Institute) is a great resource for interaction with distillers in the US.  There are some distilleries that will make custom products.”

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