People Find them Desirable (Depending on Gender)
An experiment was recently done by recovery.org entitled “To Catch a Cheater.” They set up a number of fake profiles on dating sites and created them with a certain level of fidelity. Through that, they saw that their fake women profiles who were interested in cheating were hit up more by men. Where as the fake male profiles of cheaters were more chastised.
This pointed to the fact that some men merely want just sex, rather than a relationship. That’s why the men in the study sought out these “taken” women.