Beauty Bangers: Serums From Black-Owned Brands For Bright And Hydrated Skin

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black owned brightening serums

Source: Courtesy of IKNOW Skincare / IKNOW Skincare

Eyes Matter Instant Soothing Serum

This smoothing eye serum was developed to instantly lessen the appearance of fine lines and wrinkles by providing a tight and youthful appearance around the eyes.

The brand claims the formula works “synergistically” to brighten the area under the eye, and the serum’s standout ingredients include aloe, jojoba, seaweed, algae, Vitamins C and E, and oat protein.

$30 at IKnow Skincare.


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