Beyoncé X Pheonix House
Following her role as Etta James in the 2008 film Cadillac Records, Beyoncè donated $4 million of her salary to Pheonix House — an outpatient treatment facility with centers across the country for recovering drug addicts.
Bey had spent time at the Brooklyn location preparing for her role in the 2008 hit. She ended up being so moved by the stories she heard from patients that in addition to her donation, she and her mother Tina Knowles came together to open a cosmetology school associated with the Brooklyn branch. It was so those seeking treatment had a place “that would teach them skills that would give them hope even after Phoenix House,” Beyoncé said then.
“Through their stories, I realized that all of us have our personal struggles and we all have something to overcome,” Bey noted. “Drug addiction…has a stigma that must be removed. Addiction is a disease and these beautiful women I met did not choose to become addicts, but they have chosen to get better.”
“The first sign of recovery is caring about your appearance,” she added. “And hopefully, this Center will be a place that will change lots of lives every year.”