Earth Day Roundup: These Brands Give You The Best Of Beauty While Keeping Your Environmental Impact Low

Source: Courtesy of Alaffia / Other

Alaffia

Started in 2003 by Olowo-n’djo Tchala, Alaffia is a Black-owned skin and hair care brand that was born from a profound sense of responsibility and love for the land, people, and nation of Togo. Purchasing from this brand supports their amazing initiatives like their Reforestation Empowerment Project and its Regenerative Agriculture Program. The former has helped Alaffia “plant 93,010 trees in West Africa so far,” while the latter “promotes the fair trade of renewable agroforestry crop of shea nutsm” which the brand uses to make their products.

Their Africa’s Secret Multi-Use Balm was a favorite! Its scent was vanilla-ish, chocolatey, and almost smokey, which made it feel like a sensual luxury when used especially at nighttime. It left the skin with a hydrated and radiant glow that only pure shea butter can and worked well after showering with their Authentic African Black Soap which felt super fresh and clean.